Christmas has started in the Navigate Digital office with the commencement of Christmas tunes, the opening of advent calendars and the embellishing of the office with Christmas decorations. As we reach December it is time again for our monthly digital overview.
eBay opens physical store in London – the online auction site will be opening its first physical shop in the UK for five days this December. The shop, situated on Dean Street, will not feature traditional tills instead savvy shoppers will be encouraged to pay for products with their smartphones.
The store opened on the 1st of December and showcased 200 of the websites best-selling items. To make a purchase users need to scan a QR code using their smart phone, the code then takes the user to the payment section of the eBay mobile site where they can complete their purchase.
Online newspapers see record traffic – The Mail Online, Guardian and Telegraph saw record site traffic last month. With the Mail Online being the most visited newspaper site – attracting a record number of monthly and daily users.
Britain to have best broadband in Europe by 2015 – Britain is currently on target to meet the government’s ambition for the majority of Brits to have access to superfast broadband by 2015.
It is still estimated that in the UK 8.7 million adults have never used the internet.
Brands launch profiles on Google+ – Burberry, Angry Birds and Mumsnet became some of the first brands to set up a company profile on Google+ at the start of November.
Users of the social network (which now amounts to over 40 million) will now be able to add brands to their circles and recommend them to friends.
Finally every month we like to highlight an advertising campaign that interests us – seeing as Christmas is around the corner we wanted to focus on the John Lewis Christmas advert.
The online ad made its debut on YouTube and Facebook on November 11th before being shown during the ad break of the X-Factor on November 12th. The initial launch of the ad made an instant impact on Twitter, with various celebrities tweeting their approval. Furthermore the success of the ad extended online to video streaming site YouTube with the video now recording 3.2 million views.
John Lewis has spent around £6 million on its Christmas advertising campaign, which includes online, TV ads, print and social media projects.
For the few that haven’t seen the advert here is a link –
http://www.youtube.com/watch?v=pSLOnR1s74o
Until next month…